Growth operator for DTC, consumer, app, and performance teams
I help teams with real spend and real complexity decide what to scale, what to rewrite, what to stop, and what to test next across ads, pages, CRM, analytics, agencies, and AI workflows.
Current work across health DTC, paid acquisition, creative, landing pages, CRM, and team cadence.
Across Meta, Google, TikTok, YouTube, Apple Search Ads, DTC, apps, and performance creative.
Writing about creative strategy, AI workflows, paid growth, and operator lessons.
GrowthMentor and Intro calls for practical paid acquisition and creative strategy advice.
Problems I’m useful for
The team produces more ads, but fewer meaningful winners. The issue is not volume. It is weak questions, loose briefs, and unclear readouts.
Customer research does not reach creative briefs. Reviews, surveys, comments, and support tickets exist, but they do not change what gets made.
Ads and landing pages communicate different promises. The click is earned by one story. The page asks the buyer to believe another.
Reports explain what changed, but not what to do next. The meeting ends with metrics, not decisions.
Agencies and internal teams learn separately. Media buyers, creators, designers, and operators do not share the same language for performance.
AI workflows create volume but lose context. Tools move fast, but brand, customer, offer, and past winning patterns disappear between tasks.
Selected work
Only verified scope is shown here. Metrics, screenshots, testimonials, and client logos should be added later when approved.
Work spanning Body Pod growth, paid acquisition, performance creative, landing pages, CRM, influencer, CRO, and testing cadence.
Cross-channel growth work across DTC, apps, gaming, consumer products, and performance creative.
Useful when the question is not just “which channel?” but “what is the channel teaching us?”Turning reviews, comments, creator feedback, past winners, and funnel behavior into testable creative direction.
Useful when the creative pipeline is active but the learning archive is thin.Reusable workflows for research, ideation, creative analysis, prompt libraries, competitor scans, and operating memory.
Useful when teams have tools but no shared quality bar.How I work
The work is simple to describe and hard to maintain: collect evidence, make a sharper bet, execute across the funnel, read the market, and document the next decision.
Reviews, surveys, comments, calls, support tickets, creator feedback, and past purchases.
What belief, objection, offer, proof point, or format are we testing?
Ads, scripts, landing pages, quizzes, PDP modules, email, SMS, and retargeting.
Which audiences, placements, messages, and pages are creating efficient demand?
Scale, stop, rewrite, translate, or test next. Then write down why.
Ways to work together
No invented timelines or pricing. The shape depends on the problem, access, urgency, and team.
For teams producing work but losing learning between research, briefs, assets, launches, and analysis.
For teams with promising ad angles that are not carried consistently into pages, quizzes, PDPs, email, or retargeting.
For teams using AI tools without reusable context, quality control, prompt systems, or knowledge storage.
For leaders who need ongoing operator support across creative, media, CRO, CRM, analytics, agencies, and decision cadence.
Operator background
Director of Growth, Hume Health. Health DTC work across acquisition, creative, landing pages, CRM, influencer, CRO, and testing systems.
Growth marketing across DTC, apps, gaming, consumer electronics, health, and media. Hands-on channel and creative strategy work.
Paid-media experience across major platforms. Meta, Google, TikTok, YouTube, Apple Search Ads, app and ecommerce funnels.
42k+ LinkedIn audience and 5.0-rated mentorship sessions. Practical advice on paid acquisition, creative strategy, and AI workflows.
Writing and toolkit notes
Each piece gives away the thinking, not the full swipe files, checklists, prompts, trackers, or SOPs. The deeper working documents live inside the Gumroad toolkit.
Define the customer belief, proof point, objection, or format before judging the ad.
Get the matrices and trackersReviews reveal the buyer’s problem, purchase moment, and doubt in their own words.
Unlock the workflowStrong funnels preserve expectation, expand proof, and make the next action obvious.
Get the checklistsSeparate audience saturation, hook wear-out, offer mismatch, format fatigue, and page decay.
Use the diagnosis toolsThe advantage is preserving research, brand constraints, past winners, and decision rules.
Access the prompt systemsWork with Ani
Best-fit conversations are with founders, heads of growth, agencies, and marketing teams that already have motion, spend, and evidence but need a cleaner way to decide what happens next.